Chemical Engineer | Community Manager | SEO Specialist
I am a Chemical Engineer with a solid technical background and experience in managing marketing areas focused on B2B sales. I have developed strategic advertising campaigns aimed at generating business opportunities and positioning new products in the market.
I have extensive experience in customer relations and in developing strategies focused on achieving objectives. My profile combines analytical skills with a commercial vision, allowing me to identify areas for process improvement and foster continuous improvement.
I am seeking to continue developing in roles where I can integrate technical knowledge with business growth strategies.
Guadalajara, Jalisco México
+52 33 3384 6412
Spanish 100%
English 70%
German (Studying)
B2B Marketing Manager – Joinet.com
December 2021 – December 2023
I led the B2B marketing department with a focus on generating business opportunities and positioning fashion products.
I developed multichannel advertising campaigns, including Google Ads, social media campaigns (with tracking through Facebook Pixel), SEO strategies, and SMS marketing campaigns. I also implemented special dynamics for lead generation and customer retention.
I managed the CRM to track prospects and key accounts, and used tools such as Google Analytics and Tag Manager to monitor key metrics and optimize decision-making.
One of the main objectives was the sustained increase in monthly website traffic, which was achieved through improvements in technical and content SEO, as well as campaigns focused on attracting qualified traffic.
Example of my work:
From my arrival until my departure, I successfully increased organic web traffic from 19k monthly visits to over 100k.
Digital Advisor – BBVA
June 2021 – November 2021
In my role as a Digital Advisor at BBVA, I assisted clients in managing their banking products through digital channels, ensuring I provided fast and personalized solutions. My main focus was to offer close and effective support, resolving queries about accounts, credit cards, and loans, all remotely.
Additionally, I promoted financial products tailored to the clients' needs.
Personal Banking – HSBC
January 2019 – May 2021